Featured Case Studies
YBL
Turning complex accounting, AI and business ideas into video people can actually follow.
Context
Long-form YouTube and short-form content for an expert-led accounting brand.
YBL creates educational content for accounting firm owners around accounting, AI, business systems and growth. The challenge is making dense or abstract ideas easier to follow without losing the substance behind them.
My Role
Senior Video Editor / Post-Production
Long-form, short-form, motion graphics, visual explanation, screen recordings, sound design and AI-assisted visuals.
Each topic presented a different visual challenge, so I adapted the treatment to what the content needed.​​​​​​​
01 / Claude for Accountants
Claude's Projects, Skills and automated workflows aren't inherently visual. The edit combines interface footage, motion and visual examples to make those systems easier to follow.
Abstract AI systems → Visual explanation
02 / Accounts Payable / MakersHub
Accounts payable involves dense workflows, software interfaces and accounting terminology. The edit uses screen recordings, hierarchy and pacing to make the process easier to follow without becoming a software tutorial.
Dense workflows → Structure + precision
03 / How Accounting Firms Get Clients
Positioning, conversion, referrals and content are much less tangible than a software interface.
This called for a more conceptual approach, using pacing, progression and supporting visuals to help the viewer follow how each idea connects to the next.
Abstract business ideas → Conceptual storytelling
What the work demonstrates
Complex-topic comprehension, visual problem-solving and the ability to choose the right visual approach for different kinds of expert-led content.
Outcome
The collaboration developed into recurring assignments across long-form YouTube and short-form content, covering AI, accounting workflows and business growth.
